This study provides an overview of the scholastic literature on cause-related marketing
(CRM) during the period 1988–2016. The purpose of this study was to first identify significant …

Abstract Cause-Related Marketing (CRM) as a promotional tool among marketers and
research topic among researchers has existed for over three decades. A considerable …

In its three decades of development, many constructs of cause-related marketing have been
tested from different perspectives and in varied contexts. However, there has not yet been an …

The explosive growth of Airbnb not only provides travelers with novel accommodation
experiences at prices that suit their budget, but also challenges the existing regulatory and …

Purpose Limited research has explored why and how cause-related marketing on social
media influences consumers' responses. Drawing upon balance theory and consistency …

Cause-related marketing has gained momentum in the business world. Socially responsible
practices can be viable solutions to food waste and excessive alcohol consumption for …

The development of e-commerce is inseparable from the support of logistics industry, which
has somewhat caused pressure on resource, energy, and environment. In the process of …

Purpose Cause-related marketing (CrM) is one of the effective marketing concepts which
draw high public exposure and make the cause and the organization known in the market …

The purpose of this paper is to analyze how corporate image may mediate the effects of
cause-related marketing on consumer behavior, aiming to expand existing literature in the …

Abstract Cause-related marketing (CRM), as an organic combination of marketing and
corporate social responsibility (CSR), has been widely used in the supply chain. However …