The fast fashion linear business model and its widespread consumption practices have
instigated numerous environmental consequences, prompting extensive research into …

Grounded in Herzberg's motivation-hygiene theory, this research examines whether the
characteristics of flight attendants in terms of work passion and job tenure moderate the …

The objective of this study was to examine the relationship between the variables of the
value-belief-norm (VBN) theory and the adoption of green consumption behaviors among …

The objective of this research is to construct a multifactorial model facilitating the
assessment of the interrelation between aspects of Chinese consumers' attitudes towards …

Purpose Despite the fact that online is predicted to become the major channel for luxury
purchases by 2025, there is scant literature related to online luxury buying behavior, mainly …

Research relating to luxury brand resonance has typically focused on millennial consumers
in developed countries. This has consequentially caused a lack of theory regarding how …

This study investigates the influence of price factors on tourist visits to Malaysia from 21
countries. The study samples chosen in this study are between 2000 and 2019, before the …

This paper investigates the way millennial consumers converge into global consumption
patterns through the lens of digital nativeness, within the context of Myanmar as a less …

For those in the luxury fashion industry, the global fine jewelry market has rebounded from
the effect of the COVID-19 pandemic due to the participation of millennials. Understanding …

Electric vehicles have many advantages compared with traditional fuel vehicles, whereas
the immaturity of technologies and high manufacturing cost make it difficult for EV brands to …