Augmented reality (AR) has received increasing attention and has been utilized to enhance
the customer experience in museums. This study employs the Information System (IS) …

Unmanned hotels are regarded as the future of hospitality in a post-Covid 19 world, based
upon smart, contactless technologies. The purpose of this research was to determine if …

People visit museums with differing motivations. We use Falk's visitor identity model to
examine visitors' motivations to visit an art museum. We assess (1) the prevalence of …

Although virtual tourism (VT) has been touted as an effective alternative or transitional
solution to tourism, few researches have been conducted on how to maintain and enhance …

Purpose This study aims to determine consumer satisfaction dimensions that lead to a
willingness to share positive emotions through the study of TripAdvisor users' reviews on St …

The smart museum, which is the ascendant of the museum industry, has caught academic
attention for smart destinations. However, a few studies have examined millennial visitors in …

This study explores the impact of VR experiences in museums on visitor satisfaction and
revisiting intentions, focusing on presence and authenticity perceptions. While VR as an …

The paper explores two dimensions of visitors' immersion into museum experience:
aesthetics and escapism. Following the socio-cultural activity theory, it examines the impact …

Consumer psychology, consumer experience, consumer satisfaction, and organizational
performance constitute domains that exert a direct or indirect influence on a company's …

In the digital era, virtual reality (VR) technology has revolutionized the museum experience,
redefining how visitors engage with cultural artifacts and exhibits. This research investigates …