This review assembles two highly referenced streams of research in organization and
management studies over the past decade: institutional logics and categories. We present …

This paper reviews several streams of research on market category formation. Most past
research has largely focused on established category systems and the antecedents and …

This positioning paper is informed by our judgment that the mainstream research on
business marketing and marketing in general is losing its relevance and vigor because it …

In nascent industries―whose new technologies are often poorly understood by regulators―
contending with regulatory uncertainty can be crucial to organizational survival and growth …

Applying grounded theory, we comprehensively categorize capabilities needed for market-
shaping and synthesize them into a conceptual framework that describes the process and its …

Prior research highlights storytelling as a means for entrepreneurs to establish venture
legitimacy and gain stakeholder support. We extend this line of research by examining the …

Abstract Research Summary The last decade has witnessed an increasing interest in the
use of history and historical research methods in strategy research. We discuss how and …

Whether what you see in Figure 1 is a" flamingo" or a" bird", is the question we ask in this
paper. While fine-grained visual classification (FGVC) strives to arrive at the former, for the …

This Element provides an overview of cultural entrepreneurship scholarship and seeks to lay
the foundation for a broader and more integrative research agenda at the interface of …

Why would an organization pursue membership in an organizational category, yet forego
opportunities to subsequently promote that membership? Drawing on prior research, we …