Human beings have countless desires but bounded resources, and this limitation makes
them choose between alternatives. Consumers are encouraged to be aware of the best …

Although many studies have argued that the source of competitiveness has shifted from
functional value to emotional value, a comparison of the effects remains inadequate. This …

Prior research on counterfeit purchase behavior focuses on two attitudinal functions (social‐
adjustive and value‐expressive) and ignores the others (eg, ego‐defensive, knowledge, and …

Recent regulation in the European Union (ie, the General Data Protection Regulation)
affects websites' information privacy practices. This regulation addresses two dimensions …

The authors propose a goal-based model of product evaluation and choice. The model is
intended to account for the role of momentary goal activations in relatively straightforward …

A myriad of front-of-package (FOP) nutrition labeling systems have been developed by both
food retailers (eg, Walmart, Safeway, Hannaford) and manufacturers (eg, Kellogg's, General …

Encouraging people to consider multiple alternatives appears to be a useful debiasing
technique for reducing many biases (explanation, hindsight, and overconfidence), if the …

Purpose The purpose of this paper is to examine the relationship between attitude functions
and attitude towards social media advertising. Additionally, this study also examines the …

Many nutrition labeling studies only consider how consumers process health information
about a single food product (ie, in a noncomparative processing context). However …

Awe is a complex, cognitive–conceptual emotion associated with transcendence and
wonder. Music has the power to create this kind of transcendence. Can music evoke awe …