Drawing on signalling theory, this study aims to fill a gap in knowledge by examining the
effects of celebrity trust on advertising credibility, brand credibility and corporate credibility …

The food service industry has already observed that a merely good quality of
products/services cannot make a business successful and has emphasized the importance …

What drives consumers to purchase or not purchase ethical products remains something of
a puzzle for consumer behavior researchers. Existing theory—particularly the widely applied …

Purpose This study's aim was to investigate the stimulators of fashion e-consumers within e-
commerce environments. The study proposed a framework utilizing stimulus–organism …

Purpose: Drawing from attachment theory and categorization theory, the present study aims
to investigate the effects of brand attachment and brand passion on consumer purchase …

Purpose The purpose of this study is to determine the influence of celebrity credibility
(trustworthiness, attractiveness and expertise) on risk perception and buying intention of …

Purpose In an effort to build a useful conceptual framework that enhances understanding
and permits practical application of ethics, this paper aims to understand the relationship …

This research's main objective was to empirical study the impact of brand credibility and
perceived value on customer satisfaction and purchase intention at the fashion market. We …

Clean label food products using natural and fresh ingredients with minimal additives have
gained popularity in the market. In this study, four types of ready-to-eat clean label food …

La percepción de marca es la forma de asegurar que los consumidores reciben la
información que queremos transmitir, basada en nuestra estrategia de marketing. Pero hay …