This study aims to explore the application of electroencephalography (EEG) tools in
examining latent consumer behavior, emphasizing emotions, attention, preferences …

Despite several neuroscience tools existing, electroencephalography (EEG) is the most
used and favoured tool among researchers because of its relatively low cost and high …

Many researchers have measured the differences in electroencephalography (EEG) while
viewing 2D and 3D movies to uncover the neuromechanism underlying distinct viewing …

This research analyzes how the receiver's emotional response to fear communication differs
across cultural groups of origin (Europe vs. Latin America), as well as individual traits such …

Objective. Recent trends in brain–computer interface (BCI) research concern the passive
monitoring of brain activity, which aim to monitor a wide variety of cognitive states …

Mobile games have replaced computer games due to their popularity and accessibility. The
increasing trend of mobile and online games has transformed gaming culture. The success …

En un contexto donde la belleza juega un papel fundamental y donde el culto al cuerpo y la
comunicación sexualizada inunda las redes sociales, planteamos un análisis que …

Electrophysiology measures of the brain indicate substantial responses when the brain
participates in tasks of varying complexity levels. These responses vary widely depending …

Sasak baluk olas scripts are the cultural heritage of the ancient Sasak people used to write
in manufacturing books, ancient manuscripts, Sasak songs, inscriptions, or correspondence …

The importance of the image of the tourist destination in the communication and marketing of
a tourist destination is beyond doubt. For this reason, numerous studies address these …