Neuromarketing, an emerging subject and generating diverse body of knowledge in the
extant literature, this study aims to present qualitative and quantitative knowledge of the …

Neuromarketing involves the study of brain responses that focuses on understanding how
consumers' brains respond to products and services, and how these responses influence …

Introduction Consumer decision-making processes involve a complex interrelation between
perception, emotion, and cognition. Despite a vast and diverse literature, little effort has …

The research objective is to test the effects of heritage on the Tourist Destination Image
formation. A multi-method quantitative approach applying surveys and neuromarketing were …

This research investigates the ethical and privacy issues arising from using AI andML in
neuromarketing, framed by rule utilitarianism. It assesses the impact of these technologies …

The process of finding trends, patterns and correlations in enormous amounts of
unstructured data in order to assist in making choices that are influenced by the data is …

Neuromarketing is an emerging area of interest to big corporates. The companies are
investing huge capital in neuroscientific technologies to understand the impact of branding …

Virtual reality has begun to show itself in many areas of our lives as its accessibility becomes
easier. Especially in recent years, it has been observed that investments have been made in …

The chapter captures the shift from conventional to cognitive analysis tools in the marketing
landscape. It is clear that the promotional ecology has developed over time, and that it has …

Neuromarketing allows marketers to profoundly engage with consumers' latent cognitive
processing processes to elicit the desired response. Marketing's more complicated …