In a post-pandemic era, digitalization is embedded in all service sectors, including the food
industries. Today's restaurant industry faces increased competition and the need to adapt to …

Purpose This paper aims to explore students' intention to use and actual use of the artificial
intelligence (AI)-based chatbot such as ChatGPT or Google Bird in the field of higher …

The success of a branded apparel industry in the long run depends on whether the
customers are purchasing branded products. However, one of the biggest challenges is to …

Online grocery sales have witnessed a significant surge during the pandemic, and older
consumers are among the online shoppers with the quickest growth. Importantly, this study …

Purpose: E-Commerce has unleashed yet another revolution, which is changing the way
businesses buy and sell products and services. New methodologies have evolved. The role …

The objective of this study is to investigate how consumers' online shopping experience
influence online purchase intention through a serial mediation model using stimulus …

Due to the increasingly rapid development of digital marketing or marketing via the internet
and social media, it is possible for companies to communicate directly with customers …

Purpose: E-Commerce has unleashed yet another revolution, which is changing the way
businesses buy and sell products and services. New methodologies have evolved. The role …

This study investigates the effects of digital payment systems on consumer behaviours and
merchant operations in Ahmedabad. The research is guided by two objectives: analysing …

This study aimed to investigate the relationship between enjoyment, perceived behavioural
control, attitudes, and online purchasing intention in the Lebanese context. 400 respondents …