Abstract Kotler popularised the Segmentation, Targeting, Positioning (STP) theory of brand
competition. This theory still dominates marketing textbooks. In this article we show how the …

Purpose This study aims to explore the degree to which the editorial policies of business
and management journals explicitly or implicitly discourage replication studies …

Purpose The purpose of this paper is to analyze more than three decades of theory testing
published in leading operations management (OM) journals. Design/methodology/approach …

This research studied changes in theory building and testing levels, reported in 668 articles
published in three leading Human Resource Development (HRD) journals in years 2000 to …

Management literature may be populated by studies that report exaggerated levels of
significance, and one potential solution to this problem is providing support for replication …

Recently the number of publications and tutorials dealing with how to conduct experiments
properly has increased. The present article aims to make novice experimenters aware of …

Progress in any subject requires the origination of theoretical ideas. Often, new theoretical
ideas are derived from unpredicted findings. Some methods, such as surveys, yield more …

Bu kavramsal makalede, betimleyici araştırma ile teori testi araştırması uçlarına sahip
süreklilik kapsamında pazar araştırması ve pazarlama araştırması ile pazar araştırmacısı ve …

This study analyzes more than three decades of theory testing published in leading
entrepreneurship journals. It uncovers the amount of theory testing; the extent to which …

This dissertation attempts to answer numerous calls to enhance the relevance of marketing,
both as a business function and as a scientific discipline. To improve the relevance of …