This article presents a typology of the different ways in which consumers resist advertising,
and the tactics that can be used to counter or avoid such resistance. It brings together …

Because products are rarely described completely, consumers often form inferences that go
beyond the information given. We review research on the processes, bases, and the …

In the digital era, marketers increasingly use storytelling techniques to narratively transport
and persuade their customers. This paper pursues three primary objectives:(1) to integrate …

The aim of this paper is to examine the impact of sustainability advertising on brand
personality, credibility, attitude toward the ad and brand attitude; special attention was given …

A survey explores factors that lead to consumers' ambivalent attitudes about green products
and buying green products. An experiment further tests the moderating influence of this …

This study reviews the methods and measurements employed in research using the
Persuasion Knowledge Model (Friestad and Wright) across leading journals in advertising …

Persuasion is an important element of human communication. But in many situations, we
resist rather than embrace persuasive attempts. Resistance to persuasion has been studied …

This article proposes that compared with a promotion regulatory focus, a prevention focus
increases sensitivity to the advertiser's manipulative intent. Specifically, when message cues …

Written by a leading authority, this book is a comprehensive and definitive guide to
advertising that incorporates a vast amount of research and expert opinion. It draws upon …

We consider the credibility, persuasiveness, and informativeness of multidimensional cheap
talk by an expert to a decision maker. We find that an expert with state-independent …