▪ Abstract Consumer behavior continued to attract additional researchers and publication
outlets from 1993 through 1996. Both general interest and domain-specific scholarly …

This paper aims to systematically analyze and synthesize the existing research published on
mental accounting and purchase decision processes by conducting a systematic literature …

Efficient utilization of the clean coal and adoption of clean energy are key points to promote
energy structure transformation in the context of carbon neutrality. Considering the influence …

Purpose The purpose of this paper is to understand antecedents of app-based shopping in
an Indian context. The paper has used unified theory of acceptance and use of technology …

Problem definition: Large language models (LLMs) are being increasingly leveraged in
business and consumer decision-making processes. Because LLMs learn from human data …

How do dealers price contemporary art in a world where objective criteria seem absent?
Talking Prices is the first book to examine this question from a sociological perspective. On …

Recently, it has been proposed that creating compelling experiences in the distinctive
consumption environment defined by the Internet depends on facilitating a state of flow …

Can cause marketing (CM) be effective? If so, do price discounts moderate CM
effectiveness? Despite the prevalence of linking product sales with donations to charity, field …

When implementing a price reduction, retailers tend to favor one practice over the other. Yet
how different implementations of a price promotion influence consumers' perceptions and …

A large number of visualization tools have been created to help decision makers understand
increasingly rich databases of product, customer, sales force, and other types of marketing …