The evolution of social commerce (s-commerce) has changed both businesses and
customers. Therefore, understanding customer engagement behaviour in the s-commerce …

Web 2.0 applications and social media have transformed e-commerce into a new business
paradigm, which is called social commerce. This development has changed the customers' …

This study examines the influence of affective and reactive factors, as well as two mediators
of consumers' online impulse buying behavior in social commerce, by following the stimulus …

Attraction is an essential factor in interactions between individuals. Some existing studies
have examined multiple dimensions of attraction including social, physical, and task …

Social commerce, the use of social media in e-commerce, has become an attractive means
for companies to generate business value from consumers' online social interactions …

Audiences' purchase intentions are vital to the success of influencers on social media. This
research examined how interpersonal attraction enhances parasocial relationships (PSRs) …

As the video content online becomes more and more diverse and rich, YouTube has
become the most commonly used video platform by the public. When choosing a product …

Along with the increasing trend of transactions occurring on social media, the consumption
of Chinese cultural and creative products has increased even against the background of the …

A growing number of young media consumers are turning to online video platforms, with
YouTube in particular attracting massive numbers of users and subscribers. As a result …

MOOCs have attracted millions of learners worldwide by providing the public with
convenient access to learning and quality educational resources, but the high dropout rate …