This research examines customer engagement in social media (CESM) using a meta-
analytic model of 814 effect sizes across 97 studies involving 161,059 respondents …

The widespread use of social media as a marketing tool during the last decade has been
responsible for attracting a significant volume of academic research, which, however, can be …

The purpose of this study is to understand the role of social media content on users'
engagement behavior. More specifically, we investigate:(i) the direct effects of format and …

Evaluating the intercoder reliability (ICR) of a coding frame is frequently recommended as
good practice in qualitative analysis. ICR is a somewhat controversial topic in the qualitative …

This study aims to measure the perceived business benefits of blockchain technology
implementation in the banking sector and establish factors to measure these benefits …

The current Coronavirus crisis is having disastrous effects for most B2B firms around the
world. The decline in sales provokes intra-organizational and inter-organizational tension …

Live streaming has recently become a popular direct selling channel which offers small, self-
employed sellers unseen levels of consumer interaction and engagement. While the extant …

This article's objective is to inspire and provide guidance on the development of marketing
knowledge based on the theories-in-use (TIU) approach. The authors begin with a …

Customers engaging with brands on social media is critical to social media managers;
however, there is still a lack of in-depth studies on the drivers of consumers' engagement …

The literature is filled with numerous idiosyncratic definitions of what it means for
consumption to be authentic. The authors address the resulting conceptual ambiguity by …