Based on signaling theory, the current research examines the impact of Fashion Influencers
(FIs) on consumers' Urge to Buy Impulsively (UBI) in a social commerce context. This …

Abstract Based on the Stimulus-Organism-Response (S–OR) theory and attachment theory,
this study investigates the proposed conceptual model of corporate wrongdoing and brand …

Purpose This study aims to examine the use of the metaverse in tourism and hospitality to
comprehend better how the technology might shape customer journey management …

Live-streaming is increasingly becoming a popular e-commerce business model. Although
impulse buying is a traditionally common consumption phenomenon, there is little …

Although impulse buying has been studied for decades, prior research mostly focuses on
reasons for impulse buying rather than its outcomes. In recent years this trend has changed …

The brand engagement has always been a key objective for destination marketers due to its
positive outcomes. However, using the Job Demands-Resources (JD-R) theory, this study …

Expectancy violation theory was used as a theoretical foundation to predict the influence of
brands' norms violation, expectation violation, and moral violation in developing luxury …

Research investigating the consequences of perceived deceptive counterfeit products is of
pressing concern yet remains insufficiently explored in the current academic landscape …

This study investigates the intricate relationship between consumer review quantity and
conversion rates on online service-selling platforms. Leveraging data from a large platform …

Purpose In an era of blurred moral boundaries, brands face “moral dilemma crises”, which
are distinguished from traditional crises. Based on expectancy violations theory, this study …