Micro-Targeting has emerged as preferred marketing and branding strategy in the travel and
tourism sector across the world. This strategic marketing approach essentially leverages the …

The power of word-of-mouth is all omnipresent, but with the advent and proliferation of social
media with its speed of spreading the word, it's more significant than ever before. Online …

Despite the increasing popularity of influencer marketing, the knowledge related to the
parameters of influencer marketing affecting the brand knowledge and development of …

The metaverse, an immersive digital world that combines augmented reality (AR) and virtual
reality (VR), offers unique opportunities for consumers to experience brands in a new and …

India's fitness service market in the year 2020 was worth US $2.6 billion while the fitness
product market was worth US $3.7 billion and was anticipated to increase by 8.9% CAGR by …

Para la presente tesis, como objetivo general fue: Proponer un plan de marketing
experiencial para mejorar la satisfacción del cliente-Apart Hotel Caminos del Inca. Surco …