Purpose–This paper aims to develop and empirically test a hierarchical model for measuring
service quality in higher education. Design/methodology/approach–The first phase of the …

This paper considers corporate brand image, focusing on cognitive and affective brand
attributes in the context of business schools. While previous research on university or …

Service experiences often unfold over a series of consumption episodes, yet customer
perceptions of these experiences are often treated as static events. This prevents a good …

Purpose–The changes in social and cultural framework, and even more in the economic
order, have pushed the education system and higher education in particular, into a new …

Since the 1998 year was named the “lifelong learning year” by Taiwan Ministry of Education
for promoting adult continuing education and establishing equitable and just “knowledge …

This primer reviews the rationale for the emergence of assessment in higher education;
various definitions; distinctions between assessment and evaluation; and the levels of …

Purpose This study attempts to ascertain the essential dimensions and components of
university brand image, including the cognitive attributes (service/educational quality) and …

Bu çalışmanın birinci amacı devlet ve vakıf üniversitesinde öğrenim gören öğrencilerin
hizmet kalitesi, imaj, memnuniyet, tavsiye etme ve sadakat algılarını belirlemek ve bunları …

The main aim of this study is to investigate the potential to apply the SERVPERF scale for
assessing service quality during the Bologna Process and Higher Education reform in …

¿Qué hemos aprendido sobre la calidad de servicio en educación superior? SciELO -
Scientific Electronic Library Online vol.16 número2 En torno al vínculo entre derecho y …