Purpose The study explores and builds theories in Customer Perceived Values (CPVs) that
drive counterfeit buying intention, using a Grounded Theory Approach (GTA) in an emerging …

This study examined the impacts of perceived Airbnb risks, ie, performance, financial,
physical, social, time, and psychological risks on tourists' intention to use Airbnb. The study …

Purpose The purpose of this study is to understand the detailed mechanism through which
consumer citizenship behavior gets affected by corporate social responsibility through …

This study examined the impacts of perceived Airbnb risks, ie, performance, financial,
physical, social, time, and psychological risks on tourists' intention to use Airbnb. The study …

Цель статьи-систематизировать методы противодействия контрафакции товаров
премиальных брендов для обоснования необходимости смещения фокуса с …

The issues related to counterfeiting and counterfeit purchase intentions have remained a
key concern for researchers as well as practitioners in the marketing field. This study aims to …

This paper provides an overview of the USTR Special Report 301, its methodology for
categorizing countries, and key issues highlighted in the 2022 report. It analyzes data from …

Цель статьи-систематизировать методы противодействия контрафакции товаров
премиальных брендов для обоснования необходимости смещения фокуса с …

Firms and their managers have long been concerned with encouraging customers to take on
an active role in their marketing research activities. The critical question for these firms is …