Social desirability (specifically, impression management) scales are widely used by
researchers and practitioners to screen individuals who bias self-reports in a self-favoring …

Social desirability bias can change the results from marketing experiments and surveys.
However, there are few illustrations that show how serious social desirability bias can be …

Social desirability—the desire to make a favorable impression on others—poses a
significant threat to the validity of self-reports. This review examines research on social …

Social desirability seems to enhance well-being measures because individuals tend to
increase the degree of their satisfaction and happiness resulting in response artifacts and in …

Socially desirable responding (SDR) has been of long-standing interest to the field of
marketing. Unfortunately, the construct has not always been well understood by marketing …

In light of consistently observed correlations among Big Five ratings, the authors developed
and tested a model that combined EL Thorndike's (1920) general evaluative bias (halo) …

Increased age has been found to be associated with differences in affect and personality
that have been interpreted in terms of better emotional regulation and increased maturity …

Abstract Gosling, Rentfrow, and Swann (2003) developed the Ten-Item Personality Inventory
(TIPI) to meet the need of very short measures of the Big Five for time-limited contexts or …

Numerous researchers have noted that, instead of response sets or styles, most social
desirability scales seem to measure personality traits instead. In two studies, we investigated …

A new approach to the construction of short questionnaires is introduced:'comprehensive
single items'(CSI) are developed with the intention to match expert descriptions of a …