In order to achieve sustainable development to protect the environment and society, an
increasing number of scholars have conducted in-depth research on green marketing and …

Environmental deterioration brought about by consumers' non-feasible utilization pattern is
putting a pressure on the environment and is obstructing sustainable development. To …

The role of social media in promoting sustainable attitudes is currently understudied.
Underpinned by social learning theory, this study unveils the effect of social media usage …

The consumption pattern of people can be an efficient way to deal with the deteriorating
situation of nature, which has adversely impacted human health and wellbeing. The current …

This paper aims to model electric vehicle purchase intention among Generation Y
consumers in an emerging market. Furthermore, the impact of perceived usefulness …

The current study aims to examine the impact of receptivity to green communication, altruism
and openness to change on young consumers' purchase intention towards green apparel in …

Human concern for the environment has grown tremendously due to rising environmental
problems, which have multiple influences on consumer choice and actions in relation to their …

This study examines the relationships among human value connotations (instrumental and
terminal), product involvement, perceived marketplace influence, and choice behavior in the …

This study aims to explore whether consumers' attention to companies' green marketing
communication influences their green purchase behaviour. It also analyses the importance …

Purpose The purpose of this study is to find out what is the relationship between
sustainability toward consumer behavior. Consumer behavior is the method of choosing …