The popularity of visual social network site Instagram has led to an increase of visual brand-
related user-generated content (Br-UGC), which has the potential to affect brand outcomes …

Research in social media marketing studies ways to increase customers' engagement with
brand-generated social media posts. This can either be done through experiments, or …

In recent years, the topic of sustainability has gained increasing attention from both
consumers and companies. With increasing consumer awareness regarding the …

A case study of an existing French brand is presented by means of a content analysis of its
Instagram posts and an online survey among 80 French speaking participants. The content …

Content marketing is een marketingvorm die voor bedrijven vele voordelen kan opleveren.
Deze vorm van marketing is redelijk nieuw, waardoor er steeds meer over gevonden kan …

A great amount of user-generated content (UGC) is brand-related and therefore consumers
are gaining more influence over consumers' purchase intentions of products and brands …

Bedrijven kunnen consumentenklachten ontvangen en behandelen op online platforms als
Twitter. In bestaand onderzoek is veelal geprobeerd om te bepalen wat de beste …

While visual brand-related UGC is shared more than ever on SNS, very little research has
been done on the topic. This study investigates which factors in visual brand-related UGC …

With the emergence of the internet and especially since the development of web 2.0, people
increasingly communicate in an online environment. Be that as it may, this research domain …

In de huidige studie ligt de focus op de effecten van levendigheid en type content op
merkattitude en merkbetrokkenheid in contentmarketingberichten op Facebook. Het …