This study proposes a framework to improve the understanding of factors influencing
consumer's intention to redeem digital coupons by employing meta-analysis. The low …

Purpose The development of Information Systems (IS) and Information and Communication
Technologies (ICT) is offering new opportunities for businesses to implement promotion …

Purpose A novel phenomenon in product and service promotions, social coupons facilitate
group buying at lower prices, bringing key benefits to customers, merchants and coupon …

With the growth of the digital economy, platform-led coupons are becoming an increasingly
popular marketing approach. How to optimally design coupon strategies to achieve the …

This study mainly probed into the factors influencing consumers' OGB intention on
community e-commerce platforms, built models that included facets of conformity behaviors …

The usage of online marketplace in Indonesia increases due to Covid-19 pandemic and its
supporting environment such as payment systems. This investigation was conducted to …

Purpose The purpose of this paper is to focus on failures in online flash sales (OFS) and to
explore why consumers participate in an OFS even after experiencing service failure. It also …

ABSTRACT Purpose: Purpose-This paper aims to introduce and discuss blockchain
technology and its effect on the hospitality and tourism industry as well as a practical point of …

This study uses a between-subjects experimental design to test the effect of two sales
promotion formats (coupon versus markdown) with either high and low face values on …

The purpose of this study is to develop a reliable and valid scale for measuring digital
coupon redemption. The scale development process began with the grounded theory …