THE ROLE OF HALAL LABELING AS MODERATING BRAND IMAGE, PRODUCT QUALITY, AND PRICE ON THE PURCHASE INTENTION OF COSMETIC …

F Fachrozi, M Mariana, S Riadi - … (Jurnal Ekonomi dan …, 2024 - stiealwashliyahsibolga.ac.id
This study aims to examine and analyze the role of the halal label in moderating the effect of
brand image, product quality, and price on cosmetic purchase intention. The method used is …

The Influence of Halal Certification, Halal Awareness and Product Quality on Buying Interest in Halal Cosmetic Products for the Local Brand Make Over

SE Ayunda, TD Harsoyo - Jurnal Ilmiah Manajemen Kesatuan, 2024 - jurnal.ibik.ac.id
Analyzing the influence of halal certification, halal awareness and product quality on interest
in purchasing halal cosmetic products from the local brand Make Over as the aim of this …

Pengaruh Brand Image, Label Halal, Animosity Terhadap Keputusan Pembelian dengan Promosi Sebagai Variabel Moderasi (Studi Kasus Penjualan Scarlett …

A Heydiana - 2024 - dspace.uii.ac.id
Tujuan dari penelitian ini untuk menganalisis pengaruh brand image, label halal, animosity,
promosi terhadap keputusan pembelian Scarlett Whitening di Toko Mutiara Kosmetik yang …

Pengaruh Kualitas Produk, Harga, dan Social Media Marketing terhadap Keputusan Pembelian Produk Skincare Scarlett Whitening dan Minat Beli Sebagai Variabel …

MA Saraswati, M Tamonsang - Jurnal Riset Manajemen, 2024 - jurnal.itbsemarang.ac.id
Pengkajian berikut dilaksanakan guna membuktikan bagaimana dampak Kualitas Produk,
Harga, dan Social Media Marketing pada Keputusan Pembelian Produk Skincare Scarlett …

THE INFLUENCE OF ELECTRONIC WORD OF MOUTH AND HALAL LABELING ON THE PURCHASE INTENTION OF SOMETHINC SKINCARE WITH BRAND …

N Husna, TM Kesuma - International Journal of Kita Kreatif, 2024 - jurnal.usk.ac.id
This research aims to analyze the influence of electronic word of mouth and halal labeling
on interest in purchasing certain types of skincare with brand image as a mediating variable …

ENGARUH KUALITAS PRODUK DAN HARGA TERHADAP KEPUTUSAN PEMBELIAN PADA PRODUK SUNCREEN WARDAH (TABIR SURYA) DI WARDAH STORE …

N Afifah, RK Hadi - JEAC: Journal of Economic Academic, 2024 - academicajournal.org
Penelitian ini bertujuan untuk mengetahui pengaruh kualitas produk dan harga terhadap
keputusan pembelian pada produk sunscreen (Tabir Surya) di Wardah Store Aeon Mall …