Integrating Artificial Intelligence with Customer Experience in Banking: An Empirical Study on how Chatbots and Virtual Assistants Enhance Empathy
W Pfoertsch, K Sulaj - 2023 International Conference on …, 2023 - ieeexplore.ieee.org
This empirical study examines the impact of chatbots and virtual assistants on customer
experience in the online banking sector, specifically in Albania and Cyprus. The research …
experience in the online banking sector, specifically in Albania and Cyprus. The research …