This study investigated the relationship between strategic orientation, green innovation, the
implementation of digital technology, and financial and non-financial performance. It has …

The hospitality industry has undergone a comprehensive transformation with the infusion of
artificial intelligence into its processes, but the employees' adoption of artificial intelligence …

This study used bibliometric analysis and a systematic literature review (SLR) to examine
how the tourism and hospitality industries use generative artificial intelligence (GAI) …

Purpose Applying the Innovation Resistance Theory, this study aims to examine the effects
of contextual and trait stressors on consumer engagement and wellbeing in the context of …

As hospitality businesses including fast food restaurants continue to rebound after COVID-
19, immersive technologies (eg, chatbots) have become essential tools for the industry's …

This study examines value perceptions and behavioural intention of hotel employees on the
adoption of Technologies 4.0. Grounded on the Perceived Value Model (PVM), this study …

This study examines Vietnamese hospitality organizations' involvement in Industry 4.0
technologies, the most valuable Industry 4.0 tools used, and key outcomes of Industry 4.0 …

Tourism is one of the biggest industries in the world and its contribution to the global
economy has continued to grow. Due to the rapid development of technology, tourism has …

This review focuses on the technological innovation of the hotel industry in the post-
pandemic. Although the COVID-19 pandemic has almost recovered, the hospitality industry …

The hotel and tourism industry is undergoing significant changes due to the widespread
adoption of digital technologies that enable instant client communication and data gathering …