CSR and Consumer Loyalty: Moderating Role of Consumer Characteristics: A comparative study of the banking Industry
This study analyses corporate social responsibility (CSR) with consumer loyalty in the
banking industry. Specifically, our study empirically demonstrates the mediating role of …
banking industry. Specifically, our study empirically demonstrates the mediating role of …
The Emotional Edge: How Consumer Perception Mediates the Relationship between Emotional Branding and Purchase Intent
Z Shaukat, MT Farid - Journal of Excellence in Management …, 2023 - journals.smarcons.com
The primary object of this study is to investigate the direct effect of emotional branding on the
consumer's purchase intent. Specifically, this study investigates the impact of brand loyalty …
consumer's purchase intent. Specifically, this study investigates the impact of brand loyalty …
The Role of Green Brand Equity in Enhancing Sustainable Tourism Practices: A Systematic Literature Review
This study aims to conduct a systematic literature review (SLR) to identify and assess the
elements influencing green brand equity (GBE). Three research questions were developed …
elements influencing green brand equity (GBE). Three research questions were developed …
Impact of Product Attributes and Store Attributes on Repurchase Intention with Mediating Effect of Customer Satisfaction: A Study of FMCG Sector in Pakistan
This study examines the impact of product attributes on re-purchase intention and customer
satisfaction, store attributes on re-purchase intention and customer satisfaction, and …
satisfaction, store attributes on re-purchase intention and customer satisfaction, and …