Thirty years ago, Hirschman and Holbrook (1982) advocated greater attention to hedonic
consumption and the myriad ways in which consumers seek pleasure and enjoyment. A …

Rapid development and adoption of AI, machine learning, and natural language processing
applications challenge managers and policy makers to harness these transformative …

Social media influencer (SMI) advertising is on the rise; however, extant theory regarding the
determinants of SMI advertising effectiveness is undeveloped. The present research …

Compensatory consumption has been an increasingly researched yet widely debated area
of consumer behaviour over the last 20 years. Extant research formulates the term as …

Recent estimates suggest that although a majority of funds in organizational training
budgets tend to be allocated to leadership training (Ho, 2016; O'Leonard, 2014), only a …

In e-commerce context, there are many implementations of discount framing that have effect
toward brand reputation as well as brand image. The latter two constructs have been noted …

The authors examine consumers' information channel usage during the customer journey by
employing a hedonic and utilitarian (H/U) perspective, an important categorization of …

Understanding factors that influence online shopping and managing consumer relationships
is not a trivial task for firms, considering the many pertinent factors that influence behavior …

Because it is harder to justify hedonic purchases than utilitarian purchases, it is proposed
that promotions will have a stronger positive effect on the purchase likelihood of hedonic …

Abstract Service robots are beginning to be a popular choice in the frontline of customer
service. It is important to explore how interacting with humanoid service robots (vs. human …