[HTML][HTML] Mapping of crowdsourcing in health: systematic review
P Créquit, G Mansouri, M Benchoufi, A Vivot… - Journal of medical …, 2018 - jmir.org
Background Crowdsourcing involves obtaining ideas, needed services, or content by
soliciting Web-based contributions from a crowd. The 4 types of crowdsourced tasks …
soliciting Web-based contributions from a crowd. The 4 types of crowdsourced tasks …
Countermarketing alcohol and unhealthy food: an effective strategy for preventing noncommunicable diseases? Lessons from tobacco
PC Palmedo, L Dorfman, S Garza… - Annual review of …, 2017 - annualreviews.org
Countermarketing campaigns use health communications to reduce the demand for
unhealthy products by exposing motives and undermining marketing practices of producers …
unhealthy products by exposing motives and undermining marketing practices of producers …
Why peer crowds matter: Incorporating youth subcultures and values in health education campaigns
MB Moran, MW Walker… - … journal of public …, 2017 - ajph.aphapublications.org
Grounded on research showing that peer crowds vary in risk behavior, several recent health
behavior interventions, including the US Food and Drug Administration's Fresh Empire …
behavior interventions, including the US Food and Drug Administration's Fresh Empire …
Social branding to decrease smoking among young adults in bars
Objectives. We evaluated a Social Branding antitobacco intervention for “hipster” young
adults that was implemented between 2008 and 2011 in San Diego, California. Methods …
adults that was implemented between 2008 and 2011 in San Diego, California. Methods …
Keeping it fresh with hip-hop teens: promising targeting strategies for delivering public health messages to hard-to-reach audiences
M Guo, O Ganz, B Cruse, M Navarro… - Health Promotion …, 2020 - journals.sagepub.com
Despite overall declines in youth cigarette use, tobacco use inequities exist by race/ethnicity.
Health communication campaigns can be effective in changing tobacco-related attitudes …
Health communication campaigns can be effective in changing tobacco-related attitudes …
Peer crowd identification and adolescent health behaviors: results from a statewide representative study
JW Jordan, CA Stalgaitis, J Charles… - Health Education & …, 2019 - journals.sagepub.com
Purpose. Peer crowds are macro-level subcultures that share similarities across geographic
areas. Over the past decade, dozens of studies have explored the association between …
areas. Over the past decade, dozens of studies have explored the association between …
Audience segmentation to improve targeting of conservation interventions for hunters
Audience segmentation could help improve the effectiveness of conservation interventions.
Marketers use audience segmentation to define the target audience of a campaign. The …
Marketers use audience segmentation to define the target audience of a campaign. The …
[HTML][HTML] Wreaking “havoc” on smoking: social branding to reach young adult “partiers” in Oklahoma
Background More than 25% of young adult Oklahomans smoked cigarettes in 2012.
Tobacco marketing campaigns target young adults in social environments like …
Tobacco marketing campaigns target young adults in social environments like …
Peer crowd affiliation as a segmentation tool for young adult tobacco use
Background In California, young adult tobacco prevention is of prime importance; 63% of
smokers start by the age of 18 years, and 97% start by the age of 26 years. We examined …
smokers start by the age of 18 years, and 97% start by the age of 26 years. We examined …
Learning what our target audiences think and do: Extending segmentation to all four bases
Background While acknowledged as one of social marketing's necessities, limited reporting
of segmentation exists. The current study seeks to extend segmentation drawing on all four …
of segmentation exists. The current study seeks to extend segmentation drawing on all four …