Purpose This study aims to increase understanding of factors influencing the international
marketing (IM) strategy of products from emerging markets (EMs) to international markets …

The COVID-19 pandemic has altered the way business is conducted. The widespread
closure of commercial organizations presents opportunities to reset the way business …

With the rapid development of economic and culture, intangible cultural heritage has
gradually moved towards the public, and at the same time, many cultural and creative …

Innovation is vital as it contributes to business sustainability and success in a rapidly
changing business environment characterised by high customer expectations and …

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Följande forskning utgör en utvärdering av projektet Bondens egen Marknad i Gävle
(BeMiG). Studiens syfte var att öka kunskapen om etablering av BeMiG genom att analysera …

The marketing management planning cases cover a limited number of strategic, tactical, and
operational issues that are confronted by the managers of both goods and services-oriented …

Purpose The purpose of this research was to investigate and to test innovative marketing
and perceptions of the financial performance of commercial banks in Lesotho. The study …

Growing businesses need e-commerce systems; marketers must help analyze data and
make decisions. Data mining and decision support systems optimize marketing campaigns …

Penelitian ini bertujuan untuk menganalisis upaya peningkatan kinerja pemasaran pada
penjualan di PT Nafaro Muktirobina. Industri properti yang kompetitif dan perubahan …