Salah satu alasan mengapa Marketing Digital mengontrol kapasitas saluran marketing
konvensional, misalnya pada kegiatan advertensi, karena Marketing Digital dapat …

The adoption of information and communication technology (ICT) in small-and medium-
sized firms (SMEs) is steadily increasing. However, the implementation of ICT in SMEs is …

This study critically reviews the main perspectives and topics in green innovation in
marketing research. The purpose of this article is to provide an indepth understanding of …

This research contributes to the entrepreneurial orientation to marketing performance
literature includes two intermediate steps: organizational learning capability and eco …

Micro Small and Medium Enterprises (MSMEs) have a very significant role in the economy,
can even be said to be the backbone of the economy. However, MSMEs are precisely the …

The extant literature has examined the role of environmental management practices on
performance of the firms. The present study aims to provide a clear understanding of the …

Sustainability constitutes a broad discipline that focuses on the social, economic and
environmental impact of human activities. Many policies and strategies have been …

Information systems are essential resources for business organizations. Besides, user
information satisfaction will have an impact on service quality. This research used a …

The tourism sector has a significant contribution to the economy. It contributes to global
Gross Domestic Product (GDP), foreign exchange, and employment. Directly and indirectly …

Green innovation and digital transformation are one of the crucial components in dealing
with industrial development and environmental issues for SMEs. Each has an important and …