The advertising industry is a lucrative business in Malaysia. However, government
intervention in the industry has to certain extent regulated the content of the advertisement …

Advertising is a growing business and with advances in the Internet technology, the
dynamics and landscape of the business has changed as well. Prior findings on consumers' …

Internet has changed the type of relationship between advertisers, advertising agencies, the
media and consumers. Rapid growth in Web Ad (WA) revenues indicates the viability of WA …

Purpose The influence of technology on marketing communications is rising in both
applications and value created. Artificial intelligence (AI) and, as a result, smart speakers are …

Purpose-This paper discusses internet marketing relevance and investigates antecedents of
consumer attitudes toward IA. The analysis is based on a consumer survey conducted in …

Purpose The purpose of this paper is to provide a theoretical and empirical comparison of
four major national cultural value models for perceived corporate reputation (CR) of …

The aim of this research is to inestigate about attitudes toward online advertising (ATOA)
among Malays. Data were collected from Malays above eighteen years old with Internet …

As a potent symbol of globalization, English has become one of the most popular foreign
languages used in advertising in many nonnative English-speaking markets. This study …

This research aims to examine factors affecting Jordanian consumers' attitude towards
Facebook advertising (entertainment, informativeness, irritation, credibility, peer influence …

Purpose Inefficiencies in the power sector resulting from underinvesting and underselling
reduce the ability of governments to adequately finance energy projects. The purpose of this …