Due to the rapid advancements in Web 2.0 and social media, a novel class of online social
business called Facebook commerce (f-commerce) has emerged. Even though there are …

Purpose The purpose of this paper is to understand the effect of two types of reciprocity
(restricted reciprocity and generalized reciprocity) on customers' trust in social commerce (s …

This paper examined the impact of customer relationship management on repeat purchase
behavior of customers in Nigeria. The paper reveals that effective Customer Relationship …

Purpose The purpose of this study is to analyze the factors affecting consumers intention to
buy food supplements during COVID-19 pandemic using the expanding theory of planned …

Facebook commerce or f-commerce has become a new trend in mobile commerce (m-
commerce) due to the advancements in mobile communications and social media …

The main purpose of the current study is to determine the direct and indirect influence of
social media and customer satisfaction on consumer purchase intention with trust. The …

Terjadinya pergeseran minat dari pembelian offline (konvensional) beralih ke pembelian
online (daring) membuat pertumbuhan perusahaan-perusahaan startup di bidang jual beli …

This study aims to examine how electronic word of mouth (e-WOM) with corporate social
responsibility (CSR) messages enhance customer trust, online purchase intention and e …

The development of the Internet that moves quickly makes the trend of online shopping in e-
commerce and social commerce emerge. Currently, both e-commerce and social commerce …

Penelitian ini bertujuan untuk menganalisis pengaruh online customer review dan online
customer rating terhadap purchase intention melalui customer trust sebagai variabel …