Purpose With the growth in internet technology, the competition between the e-commerce
firms has become fierce. This has forced these online vendors to consider customer-centric …

Many a times, customers regret their decision when they book a hotel room purely on the
basis of price or the hotel images available online. The customers look for additional …

This study explores a comprehensive moderated mediated framework to understand
symmetric and asymmetric connection between quick commerce service experience (QCSX) …

Purpose Nowadays, various hotels and third party websites allow guests to express their
stay experience in the form of textual content and ratings termed as user-generated content …

This research aims to analyse the influence of e-service quality and brand image on
customer satisfaction and customer loyalty of using online travel agencies (OTAs) in …

Purpose The experiential nature of travel and tourism services has popularized the
importance of electronic word-of-mouth (EWOM) among potential customers. EWOM has a …

Tourism has been identified as one of the sectors that will contribute to Taiwan's economic
development. Online travel agencies' role in producing economic value in the hospitality …

In today's economic world, due to the growth of the capital market, the importance for people
to invest has increased. The most important concern for investors is choosing the best …

In many developing countries export earnings account for a large percentage of the
country's Gross Domestic Product (GDP), government revenues and expenditures and …

Tujuan penelitian ini adalah untuk mengetahui pemanfaatn online travel agency (OTA) di
Indonesia. Artikel ini berdasarkan studi cross-sectional karena populasi target penelitian ini …