The way consumers make decisions across online and offline channels according to their
perceptions of retailers׳ marketing practices is not well understood in the current literature. A …

Purpose This study investigates the moderating role of complaint handling between
ideological incompatibility, symbolic incongruity, negative past experience and corporate …

Purpose By drawing on protection motivation theory, this study explores consumers'
motivation to engage in adaptive behaviour envisioned through a transition from offline to …

The present study aims to develop a multi-item scale to measure the online consumption
emotion (OCE) to facilitate understanding of relationship marketing. Qualitative and …

This study investigates how the type of offer sold online (goods vs. services) moderates the
relationships between perceived experiential values and customers' attitudes towards the …

This paper aims to understand the impacts of technology adoption on small independent
food retailers in Portugal. Based on primary data, perceptions of the impacts were related to …

The purpose of this paper is to present the extended literature review on consumer
experiences in online and offline shopping environment leading to identification of key …

The impact of service innovation on customer perception has been investigated in many
studies. This paper provides a unique view of service innovation by categorizing service …

As the fast-paced technological changes of the twenty-first century continue to develop,
payment services are no longer considered to be part of the banks' monopoly/oligopoly …

Substantial changes took place in the role of consumers in the supply chain with the
development of practices. They became creators from consumers of product values. More …