While social exclusion in the consumption context has gained significant interest recently, its
literature remains fragmented and underexplored due to restricted categorization and limited …

The extant review studies on the Base/bottom of the Pyramid (BoP) have paid inadequate
attention to the producer and entrepreneur roles of the poor. This review article exclusively …

Overcoming constrained resources and enabling social, environmental, and economic value
creation for stakeholders remains a managerial challenge. Small enterprises in the bottom of …

Constraints and institutional voids in emerging markets pose significant challenges to
serving low-income customers. Indeed, the complex constraints often discourage traditional …

This study uses a phenomenological approach to examine consumption patterns of
counterfeit goods by Bottom of the Pyramid (BOP) consumers in West Bengal, India. Forty …

Extreme poverty can be alleviated through entrepreneurship, but starting a business can be
elusive among impoverished people, partly due to a lack of access to entrepreneurial …

In this review, we explore the scientific landscape regarding Business Angels (BAs), a
person who decides to offer their skills to improve the community where they live …

ABSTRACT A disparate collection of knowledge on the well‐being of low‐income
consumers presents difficulties for both academics and practitioners. This review article …

This article examines whether entrepreneurial competencies increase the subjective well-
being of subsistence entrepreneurs. We anchor our study in the theoretical context of the …

The objective of this study is to review and synthesize entrepreneurship in the context of the
bottom/base of pyramid (BoP). The concept of the BoP approach, which describes the …