Customer engagement (CE) is a marketing concept of great importance and the rise of
social media has further amplified the importance of this concept. Yet, our understanding of …

Instagram is a leading social network for information sharing and communication. Rigorous
studies are missing that leverage bibliometric techniques to comprehensively portray the …

Few studies have examined user motivations to use generative artificial intelligence (AI).
This research aims to address this gap by examining how user motivations for ChatGPT …

The fourth industrial revolution has fundamentally altered the way we live, and social media
has become a crucial channel for the promotion of brands through influencers. This study …

In today's world, social media is playing an indispensable role on the learning behavior of
university students to achieve sustainable education. The impact of social media on …

The purpose of this study is to investigate online purchase intention in emerging markets
focusing on the impact of perceived usefulness of online reviews, trust and perceived risk …

The digital information age has changed global tourism in profound ways. Information and
Communication Technologies (ICT) are pervasive, and they have become inextricably …

Background Social media–delivered health promotion has demonstrated limited uptake and
effectiveness among young adults. Understanding how young adults interact with existing …

Instagram is emerging as the most influential social network; this phenomenon is especially
apparent in the fashion industry. Fashion brands are launching creative campaigns on …

Researchers have collected Twitter data to study a wide range of topics. This growing body
of literature, however, has not yet been reviewed systematically to synthesize Twitter-related …