Abstract Social Customer Relationship Management (social CRM) has become one of the
central points for many companies seeking to improve their customer experience. It …

Customer relationship management (CRM) plays an increasingly crucial role in ensuring
organizational performance, including marketing results (MR), in today's highly dynamic and …

The positive impact of knowledge management on innovation performance is no longer a
mystery. However, the moderating role of knowledge hoarding remains undisclosed. There …

Customer relationship management (CRM) became one of the marketing practices that is
assumed to bring success to companies in recent years. Therefore, the present research …

While there are several ways to identify customer behaviors, few extract this value from
information already in a database, much less extract relevant characteristics. This paper …

The motivations for a company to adopt Knowledge Management (KM) and Customer
Relationship Management (CRM) systems can be very varied, which brings an additional …

Business firms are witnessing accelerating environmental change and uncertainty rates, a
shift towards a reactive change mode, and knowledge-based products or services. The …

Objective: The main of this study is to examine the mediation role of knowledge
management (KM) with customer relationship management (CRM) for customer orientation …

Digitalization of all processes inside tourism value chain, databases for tracing the
operational activities and digital environments with user-generated-content created …

At present, timber is the only commodity whose demand will increase at worldwide levels.
Peru, despite being one of the countries with the highest forest potential, cannot compete …