This article reports on findings from an ethnographic study (2008–09) conducted in a village
with a significant population of local surfers in Cornwall (Southwest England). Stimulated by …

En este artículo se presenta, por primera vez, una historia del surf en España tratada en su
conjunto. Hasta la fecha solo existían algunas exploraciones en el nivel local o regional. En …

Despite the success of similar and far more immersive games from lesser known brands,
Pokémon Go burst into pop-culture by merging augmented reality technology with the much …

Purpose Places have deep-seated meaning and serve to shape our social grouping and
practices. Sporting stadia are a highly influential aspect of many people's lives that drive the …

Surfing is today a popular sport which has been studied from many disciplines. Surfing
expanded from US to the rest of the world. With respect to history of (sport) surfing, there …

Esta investigación se propone profundizar en la noción de tribu consumidora desde la
óptica del branding tribal. La articulación de los consumidores a través de este tipo …

Viewing brand tribalism anthropologically, this paper's goal is to examine emotive and
cognitive determinants of defense of the tribal brand across two diverse cultural and sport …

The purpose of this thesis is to draw attention to the special characteristics of the outcome of
psychotherapy through qualitative research. The thesis explores a phenomenological and …

This chapter focuses on the relatively recent phenomenon of the creation of museums by
football clubs and discusses the role of football club museums as “branding platforms.” The …

A modalidade desportiva do futebol é, aos olhos da sociedade contemporânea, uma
necessidade e escape emocional capaz de mover milhões de pessoas. E, se por um lado …