For decades, the theory of cultural proximity, which states that audiences prefer culturally
proximal content, has remained a major framework to explain audience preferences. We …

This article mobilizes Jesus Martín Barbero's magnum opus, Communication, Culture, and
Hegemony, towards a better understanding of the contemporary global success of Turkish …

Türkiye has grabbed the world's attention in the last three decades for its strategic use of soft
power as an instrument of cultural diplomacy. Buoyed by relative economic success in the …

Despite Netflix's status as a dominant global streaming service, it is irrefutable that the
platform has facilitated the circulation of media content from different national markets to its …

With TV series exported to about 146 countries, Turkey is the second-largest exporter of TV
shows worldwide, behind the United States. Turkish TV series reach millions of viewers in …

Based on 21 months of ethnographic research in the dizi industry, Turkey's internationally
popular serialized TV melodramas, this article explores how dizi makers explain their …

A close analysis of puhutv's Şahsiyet (Persona, 2018) and its Mexican adaptation for HBO
Max Latin America (HBO Max Latinoamérica), Asesino del Olvido (Before I Forget, 2021) …

The transnationalization of the Turkish television industry, which began in the late 1990s,
has been continuing with enormous success with Turkish TV series now being exported to …

Bu çalışma, dünya çapında popülerlik kazanan Türk dizilerinin alımlanması üzerine çeşitli
ülkelerde yapılan ampirik araştırmaları analiz etmeyi ve bulguları karşılaştırarak ve …

As dizis, ou dramas turcos, são séries semanais com longos episódios, cujas histórias,
narradas numa incomum lentidão, privilegiam o romance heterossexual dentre todas as …