Increased access to various kinds of consumer data has opened up new avenues of value
creation for companies, but it also poses new challenges. The proliferation of digital data …

Purpose Research in tourism and hospitality industry marketing has identified many highly
effective applications of social media. However, studies in the existing literature do not …

Despite increased research into electronic word of mouth (eWOM) in the hospitality sector,
the role of emotion in consumers' eWOM behavior remains underexplored. Highlighting …

The originality of the present study lies in that it examines generation Z residents'
engagement with the city's social media during economic crisis in relation to city image, city …

Nation Branding: Concepts, Issues, Practice was the ground-breaking first textbook to
provide an overview of this recently established but fast-growing practice, in which the …

While studies have documented the valence (eg, facilitation and harm) of residents'
behaviors toward tourists, research into the intensity (ie, activeness or passiveness) for such …

This research applies a unique conceptual model and methodology incorporating
popularity, commitment, and virality to measure the social media engagement with residents …

Branding originated as a means by which a company differentiated its goods and/or services
from those of its competitors (Cowley, 1996). In tourism and hospitality, the importance of …

As complex data becomes the norm, greater understanding of machine learning (ML)
applications is needed for content marketers. Unstructured data, scattered across platforms …

Based on the concentrations of ten heavy metals (As, Cd, Cr, Cu, Hg, Mn, Ni, Pb, Zn, Fe) in
144 road dust samples collected from 36 sites across 4 seasons from 2016 to 2017 in …