The lack of business land to foster the growth of new firms is the issue facing South
Sulawesi's startup community. Getting funding is one of the biggest problems that …

This study aims to find out why MSMEs use Digital Platforms in marketing their products and
identify what factors influence the sales of MSME products. The location in this study is in the …

Marketing is an essential key for a company to increase sales of the products produced by
the company. With the rapid progress of science and technology, everything has …

The purpose of this research to analyze the effect of either simultaneously or partial e
marketing, product innovation, brand image on purchasing decisions for Janji Jiwa coffee in …

This research aims to analyze the digital marketing communication strategies carried out by
influencers via TikTok Live Streaming. The basic concept used in this research is the …

The digital era is a new era in changing the way business works. In the current digital era, all
business sectors are experiencing significant changes and require digitization in their …

In Indonesia, micro, small, and medium enterprises (MSMEs) cover nearly 90% of the
business entities and become the backbone of national economic growth. However, during …

Abstract Micro, Small and Medium Enterprises (MSMEs) in Maluku Province play an
important role in driving the local economy. This study discusses the strategic model of …

This study discusses how to use digital marketing in marketing Micro, Small Medium
Enterprise (MSMEs) products in Kasongan, Bantul. Digital marketing is an alternative for …

This study aims to determine the effect of Social Media Marketing of Tik Tok Application
toward purchase decisions at the Esana Store in Makassar City. Sample uses direct …