Exploring Factors Influencing the Adoption of WhatsApp Business App Among Ghanaian Sole Proprietorship Entrepreneurs: A UTAUT2 Perspective
A Issaka - 2024 - openarchive.usn.no
The adoption of modern technological innovations, such as the WhatsApp Business App
(WBA), among entrepreneurs in developing economies, remains sluggish due to …
(WBA), among entrepreneurs in developing economies, remains sluggish due to …