Purpose This study, first, reviews the existing literature on electronic word-of-mouth (eWOM)
and, using communication theory, examines its impact on its readers' decision-making …

With the integration of social media and e-commerce, social media review platforms provide
consumers with a place to share information and create electronic word of mouth (e-WOM) …

Purpose The purpose of this paper is to explore the knowledge infrastructure of
methodological research on partial least squares structural equation modeling (PLS-SEM) …

This study investigates the role of content and noncontent cues of tourism information quality
in forming users' destination image in social media. Empirical analysis based on data …

Purpose The advent of social media brought a new perspective for guerrilla marketing since
it allows ads to reach more people through the internet. The purpose of this paper is to …

Purpose Extant research addressing how consumers respond to electronic word-of-mouth
(eWOM) remains limited. Even less attention has been devoted to examining the …

Purpose There is an on-going debate about the role of workplace internet leisure (WIL) and
whether it is a vice or virtue. Considering this, the purpose of this paper is to examine the …

Purpose The purpose of this study is to explore the antecedents of consumers' online review
intention in e-commerce platforms from a unique perspective of consumer commitment and …

Purpose Online reviews derived from peer communications have been increasingly viewed
as an important approach for consumers to gather pre-purchase information. This study aims …

Purpose Despite the growing number of studies surrounding user-generated content (UGC),
understanding of the implications, potential and pertinence of user-generated images (UGI) …