This paper performs a comprehensive analysis of academic research on impulse buying
following a systematic literature review approach. Drawing on the TCCM framework …

While researchers' interest in online impulsive buying is increasing, there is currently a
paucity of research that examines at consumers impulse purchase urges while …

Purpose The purpose of this paper is to examine the varying impact of advertising appeals
on customers' impulse buying (IB) for vice and virtue products. Design/methodology …

Purpose The purpose of the study is to determine website quality, materialism, psychological
factors, hedonic value and social media as factors that influence the young adults' impulsive …

Extant research in the Impulse Buying domain has predominantly focused on how it can be
enhanced and has mostly benefitted marketers. This study, however, shifts the focus to …

At present, the integration of cultural and emotional aspects in interior designs is considered
to be crucial. The combined emotional and new Chinese decorative style effects of interior …

The utilization of linguistic style in crowdfunding appeals is crucial for the success of
crowdfunding activities. While existing research predominantly focuses on linguistic styles in …

The study aims to leverage price promotion induced impulse buying for encouraging
donation at the checkout. Through this attempt, the study examines the reparatory processes …

This study examines consumer willingness to pay (WTP) for sustainable products based on
message framing. Results indicate that message frame and construal level influence WTP …

The aim of this study is to determine the effect of conformity on adolescent impulsive buying
behavior on fashion products in the marketplace moderated by self-control. The research …