Impulse buying continues to be a relevant topic for retail management, yet few studies have
examined the role of online impulse buying. This study analyzes the effect of impulse buying …

Globally, the organic food market is the most successful green market. Young consumers,
the decision-makers of the future, are perceived as being more environmentally concerned …

The landscape of social media has greatly evolved, which created new opportunities,
especially in the field of e-commerce. This has led to the development of social commerce (s …

This systematic literature review examines the growing research on career expectations of
Generation Z (born 1995-2012), focusing on implications for Human Resource …

İnsanlar içinde yaşadıkları tarihsel dönemin karakteristik özellikleri ve yaşanan
sosyoekonomik, politik ve kültürel olaylardan etkilenirler. Hemen hemen aynı dönemde …

Purpose This study aims to examine the nexus between digital financial literacy and
customers' perceived financial behavior within the Kuwaiti context. Moreover, it will further …

In the contemporary digital landscape, marketing strategies have become increasingly
intricate due to the influence of Generation Z, a significant consumer group born between …

The problem addressed by this study was the lack of qualified security professionals
entering the workforce from Generation Z in medium-sized organizations within the metro …

Advertising is a crucial tool for businesses to reach out to their consumers. However, with
constantly evolving consumer attitudes, preferences, and behavior, it is challenging to …

Recently, there has been a significant increase in female audiences and fans at professional
sport events in South Korea (hereafter Korea), particularly women's volleyball. This growth in …