Intercultural competences are highly valued in international business (IB) as antecedents to
building trust, whereas a lack of them and problems concerning cultural sensitivity have …

Purpose The concept of trust suffers from conceptual confusion. The current perspectives on
trust within the B2B marketing domain could be visualised as a big box of which the borders …

Purpose The perceived electronic-service quality (e-SQ) has become a relevant research
area, not only in developed but also in smaller, less-developed countries. The purpose of …

Purpose This paper aims to introduce the concept of business paradigm to conceptualize
and explain differences in business interaction patterns in the IMP research …

Over the last decade, partial least squares structural equation modeling (PLSSEM) has
undergone various enhancements. However, the model equations underlying PLS-SEM …

Książka ma charakter teoretyczno-empiryczny i trzy główne cele. Pierwszy z nich to
wyjaśnienie i systematyzacja pojęć związanych z zaufaniem w relacjach business-to …

Zusammenfassung Die Beziehung zwischen einem Unternehmen, speziell einem
Lebensmittelhandelsunternehmen, und seiner Kundschaft soll hier gemäß dem …

This study examined the bargaining power of the accommodation providers (APs) of the
Republic of Cyprus (ROC) when undertaking contractual and non-contractual negotiations …

A cikk a szervezetközi marketing tartalmi elemeivel foglalkozik. Röviden bemutatja az IMP-
kutatócsoport több, mint negyven éves empirikus kutatási eredményeit. Az IMP-megközelítés …

Business-to-business (B2B) transactions involve several component processes that can be
digitized by buyers and suppliers such as search, price determination, and fulfillment. In …