The bright side of disorganization: When surprise generates low-price signals
The research problem of this paper attempts to understand the effects of disorganized
versus organized shelves on search information. Contemporary retail studies have tended to …
versus organized shelves on search information. Contemporary retail studies have tended to …
Product assortment and online sales in community group-buying channel: Evidence from a convenience store chain
Although community group-buying (CGB) has been adopted worldwide since its emergence
in China, empirical research examining how retailers' assortment strategies affect sales …
in China, empirical research examining how retailers' assortment strategies affect sales …
Assortment management strategies that people see: Insights from a meta-analysis of experimental research on perceived assortment variety
VD Mejía - Journal of the Academy of Marketing Science, 2025 - Springer
Assortment “variety” is a major factor influencing consumer attraction. Brands and firms use
five assortment management strategies to improve consumers' perception of variety (size …
five assortment management strategies to improve consumers' perception of variety (size …
The differing impacts of brand-line breadth and depth on customers' repurchasing behavior of frequently purchased packaged goods
Offering the ideal product that individuals will systematically repurchase (intensification) and
satisfying their need for variety in order to make them cross-purchase within a brand-line's …
satisfying their need for variety in order to make them cross-purchase within a brand-line's …
[PDF][PDF] Peculiarities of effective management of products assortment depending on different sizes of pharmacy chains
O Posilkina, I Bondarieva, V Malyi… - … Science,(2 (30)), 2021 - papers.ssrn.com
The aim of the work is to study the features of effective management of product's assortment
in small, medium and large pharmacy chains. Materials and methods. The study of the …
in small, medium and large pharmacy chains. Materials and methods. The study of the …
Reassessing product line breadth effectiveness: The role of heterogeneity, moderation, and cumulative effects
Evidence regarding the impact of product line breadth (PLB) on brand performance remains
fragmented; the current research proposes an influential effect of product equity in …
fragmented; the current research proposes an influential effect of product equity in …
In-store assortment training to the distribution manpower of dairy companies using gamification.
K Askarifar, AA Safavi, PJ Tehrani… - Research & Practice …, 2023 - search.ebscohost.com
The aim of this study is to design and implement an e-learning course for distributors of fast-
moving consumer goods using gamification. In the first step, the components of the in-store …
moving consumer goods using gamification. In the first step, the components of the in-store …
When do people rely more on unique versus common attributes? The effect of power distance belief on preference for alignable versus nonalignable attributes
H Lee, H Cho - Journal of Consumer Behaviour, 2022 - Wiley Online Library
This research examines the relationship between power distance belief (PDB)—the extent to
which people accept and endorse hierarchy and inequality—and consumers' preferences …
which people accept and endorse hierarchy and inequality—and consumers' preferences …
The correlation of assortment variety and consumer price sensitivity in apparel outlet stores
J Boggess - 2021 - search.proquest.com
Retail practitioners continually make in-store assortment decisions to remain competitive
and profitable. Practitioners consider product assortment options making decisions about …
and profitable. Practitioners consider product assortment options making decisions about …