This research work aims to investigate the antecedents of generative artificial intelligence
(GEN-AI) adoption, and exploratory and exploitative innovation. A conceptual model based …

Although the empowerment of technology is of great value to society, little is known about its
downstream effects on consumers' decisions. This research draws on the expectation …

While the presence of the term “Artificial Intelligence (AI)” in a product description may be
viewed as a sign of that product having advanced capabilities and features, it may also …

The fourth industrial revolution is bringing artificial intelligence (AI) into various workplaces,
and many businesses worldwide are already capitalizing on AI assistants. Trust is essential …

Purpose This study aims to identify and explore different risk typologies associated with
consumer acceptance of purchase recommendations from voice assistants (VAs) …

Unlike previous generations of artificial intelligence (AI), AI assistants today can
autonomously perform actions without human input or intervention. Several studies have …

Purpose Artificial intelligence (AI) is a powerful and promising technology that can foster the
performance, and competitiveness of micro, small and medium enterprises (MSMEs) …

The growing adoption of artificial intelligence (AI) in the retail industry has triggered a
significant evolution in the shopping experience. However, concerns have surfaced …

Technological advancements in automation, artificial intelligence (AI), and robotics have
completely changed the service industries, including the hospitality sector. This study aims …

Through quantitative research, this study examines the relationship between Big Data
Analytics (BDA), Cybersecurity Measures (CSM), User Training (UT), and Accounting …