Abstract The United Nations' 17 Sustainable Development Goals provide business to
business marketing (B2B) scholars with a useful framework to guide research with a societal …

Interest in the application of phygital marketing to retail commerce has increased in recent
years. Implicit in this excitement is the notion that physical experiences provide unique value …

Defining “luxury” as expensive and exclusive products and brands that are differentiated
from other offers based on their exquisite design and craftmanship, sensory appeal, and …

Minimalism in consumption can be expressed in various forms, such as monochromatic
home design, wardrobe capsules, tiny home living, and decluttering. This research offers a …

In this research, we document knowledge gaps between consumers and experts about what
consumer actions most effectively help mitigate climate change. We then identify three …

The marketing discipline today constitutes a great paradox. The nation stands deeply
troubled. It seeks solutions to grave problems both within and without its own society …

Economic, environmental, social and digital (r) evolutions have fundamentally transformed
marketing theory and marketing practice. We are confronted with new concepts …

The concept of “new luxury” has challenged the conventional marketing of luxury goods as
prestigious, leading to greater expansion of mass luxury meaning. This has become more …

Although consumers often value minimalist aesthetics, little work has examined why and
when simple packaging designs of consumable products enhance consumer outcomes. The …

Purpose This research paper aims to examine consumers' perceptions and behaviours
towards “pre-loved luxury fashion products” and focusses on analysing the moderating …