The impact of consumer skepticism on perceived value and purchase intention of organic food
B Cicciù, LJDM Carmona - Revista de Administração da UFSM, 2024 - periodicos.ufsm.br
Purpose: The purpose of this paper is to evaluate the impact of consumer skepticism on the
perceived value and purchase intention of organic food. Design/methodology/approach …
perceived value and purchase intention of organic food. Design/methodology/approach …